Training Webinar
January 14, 2025
2:30 pm
ET

Webinar: Annual Planning for Retail Marketing & Merchandising Teams

Join us to look at how marketing and merchandising teams can build an effective yearly plan with data-driven insights tailored to retail.

Here’s what we’ll cover:

1. Understanding Key Volume Periods – Dive into chain-level visitation trends to pinpoint critical high-traffic times, helping you align key campaigns and merchandising moments with peak customer demand.
2. Identifying Your Audience – Explore demographics & psychographics to gain insights into your core customer base, guiding you on the who behind your campaigns.
3. Mapping Key Markets – Take a closer look in Map Studio to identify top-performing markets, visualize predominant customer segments by region, and analyze trade areas to understand competitive positioning.

This session will equip you with actionable insights, from timing your campaigns to tailoring your approach for each market, ensuring your yearly plan aligns with customer demand and drives results. Reserve your spot now!

Kate Terhune
Senior Customer Success Manager, Strategic Accounts
Placer.ai
Jessica Owen
Senior Customer Training Lead
Placer.ai

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