Placer's Travel & Tourism dashboard allows you to assess opportunities & the impact of travelers for tourism or business purposes.
Join us for tips on how to review a variety of metrics to better understand the potential impact of tourists coming from different markets.
We will cover how to:
1. Help forecast demand - number of travelers, CBSA they came from, number of nights stayed
2. Assess ROI on ad spend to target markets - trend and variance metrics
3. Understand typical visitor personas to grow your own visits - origin markets, income levels, age, etc.
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*It is recommended tat all new users complete a Placer 101 training prior to this topic-specific webinar. Users may register for Placer 101 on the Academy homepage, or contact your Customer Success Manager for a recorded version.