Civic professionals often need to assess the economic impact of short-term travel for tourism or business purposes. Watch for tips on how to use Placer's Travel & Tourism advanced report. This tool presents a variety of metrics to better understand the potential impact of tourists coming from different markets -- valuable intel, especially leading into the 2023 holiday season.
Items discussed:
Help Forecast Demand - Number of travelers, CBSA they came from, number of nights stayed
ROI on Ad Spend to Target Markets - Trend and variance metrics
Typical Visitor Personas - Origin markets, income levels, age
