It’s important to identify your key competitors in any market, and to understand what other locations your guests visit most frequently.

You’ll be able to answer these questions after reading this article:

1. Which dining chains or locations do your visitors frequent the most?
2. Which locations in your category have the highest overall visitation?
3. How do you evaluate cross-shopping with specifically-chosen locations?

Get started with the following steps:

Step 1: Use Favorite Chains or Favorite Places to understand visitor affinity for specific brands and businesses

a. From the Property report page, navigate to the Visitor Journey^{The flow of commercial activity to and from any property that shows the top "Prior" and "Post" locations.} section. 

b. Scroll down to Favorite Chains and adjust the Category filter as desired. (Example: if you are a fast food restaurant, select the dining category or QSR subcategory.) Set the minimum visits to your preferred number (this applies to the POIs^{Points (Locations) of Interest.} in this list, not your chosen POI). This will show you which dining chains your visitors frequent the most.

Learn about Favorite Chains

c. Scroll down to Favorite Places, adjust the Category filter, and set the minimum visits. Now you'll see your visitors’ favorite locations and their addresses.

Learn about Favorite Places

Step 2: Check Rankings to identify top performers in your category

a. From the Property report page, navigate to the Ranking section.

b. Scroll down to Ranking Overview and adjust the Benchmark filter to your own Category. (Example: if you are a fast food restaurant, select that category.) Select the Metric you prefer to rank - total visits for the POI, or visits per square foot. Choose the geographic granularity that you prefer - Nationwide, State, DMA, CBSA, or one of several local mile ring options. This will allow you to view a list of the most-visited locations in your own category.

Learn about Ranking Overview

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Step 3: Request XTRA reports that showcase cross-shopping trends

a. In the top navigation bar, select Advanced Reports, and choose Placer XTRA to view the report catalog. Several reports in this section are built to showcase cross-shopping trends:

i) In-center Cross-Shopping (filter using Shopping Center): cross-references customers’ same-day visit trends among tenants within the same complex

ii) Same Day Shared Audience (filter using Retail): compares cross-shopping^{Places that visitors to your location or center have also visited during the selected time frame.} data on the same day (one day only) between specific POIs selected

iii) Shared Audience, Full Timeframe (filter using Advertising): compares cross-shopping data between two specific POIs across a full time period (time period and specific POIs are selected)

b. To request these reports, select a specific report page in the XTRA catalog, enter the Placer POI(s), select the applicable date range, and review the rest of the submission form for additional details. Once submitted, these reports can take between 2 and 4 business days, depending on complexity. Delivery SLAs are located in the bottom right corner of each report’s detail page.

c. Upon completion, the reports will be delivered to the person who requested them.

Learn about Placer XTRA