A common commercial real estate question is: "How can I identify markets that are attracting new residents with specific income parameters?" This helps forecast demand for specific housing & retail types.

Pro Tip: Placer’s Migration Trends Report provides insights into population movement in the US. It presents visually and interactively the destinations to which the U.S. population migrated, and the regions they left, revealing macro trends and associated demographic factors that shape local communities and consumer demand. For more information on Migration Trends Report or to request pricing information, click here.

There are two simple steps that uncover this information, shown in the short videos below:

Step 1: Use the Market Comparison tool for a quick ranking of markets with income-specific growth

This tool allows you to compare different markets by various metrics such as migration, population change, income, urbanicity and more. You may review this at the state, DMA, city, or county level.

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‍Step 2: Use the Nationwide Overview tool to narrow down a map view to locations with higher or lower new resident incomes

This tool allows you to search for markets by their population change and migration numbers.