“With Placer, I could show that the people coming to these kinds of facilities were a great fit with the hospital’s visitor demographic, and that the expected visitor traffic was over 5x that of the high school. By going with us, they’re getting more eyeballs and reaching a bigger market. Placer showed that this was a win for both sides.”

-- Owner of Commercial Real Estate Services Company

‍The Challenge

Finding the perfect location to develop a new Baseball complex

A commercial real estate services company was approached by a client who wanted to build a travel baseball and training facility in support of youth passionate about baseball. The complex would serve not only their team but the players and families in the region, while also serving as a travel ball tournament destination. To do this, they first had to answer two questions:

1. Was there enough demand to support developing the baseball facility?

2. How could they land sponsors to support the financing and ongoing yearly operations?

‍The Solution‍

Using Placer to analyze Other Sites’ Demographics and visitor demand

Placer was used to analyze other travel baseball facilities in the area, with data ranging from foot traffic volume to household income level.  They learned that the competitor facilities saw 400k - 1M unique visitors a year, with many going three or four times a year outside of regular training. Given the closest existing facility was 37 miles from the proposed site, they concluded that a closer facility would be desirable and of high value. To secure funding, they’d need to prove a good fit with nearby businesses, and top of their list was a prominent hospital chain in their area.

Up to this point, the hospital had previously spent a significant amount of money towards sponsoring high school football fields. Because the data showed that comparable facilities had at least 5x more visitors than the high school location, sponsoring the sports complex meant the hospital could reach a larger market than through high school sponsorships. Placer data further showed a strong similarity between the facility’s and the hospital’s visitor demographics, another quantifiable advantage for the hospital.

Learn more about Visits Trend

The Outcome

SUCCESS: Client secures a yearly six figure sponsorship deal

The facility owners brought the Placer data to the hospital chain and showed the hospital the expected traffic the sports complex would get compared to the high school football field, traffic that fit well with the hospital’s existing visitor demographic. As a result, the hospital sponsored the new facility with a yearly six figure deal, translating to nearly a third of expected operating expenses for the new sports complex.

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