“The location and market were great. They had ingress and egress, parking, visibility, no competition, you name it. Why it struggled was a mystery...until we looked in Placer, which showed us that it was an easy to fix issue with management. Delivering insights like this position us as a true advisor to our clients, not just a real estate company, and that’s really helped us grow our business.”

-- George Anderson, Executive Vice President of Market Analytics & Research at Resolut RE

‍The Challenge

Newest location for a fast-growing pizza chain struggles to perform

A fast growing craft pizza restaurant approached Resolut RE with a seemingly inexplicable situation: their newest location, which followed the model of their previous successful locations, was struggling to perform, despite promising conditions, and they didn’t know why.

‍The Solution‍

George Anderson, Executive Vice President of Market Analytics & Research at Resolut RE, turned to Placer, analyzing all the restaurant’s locations. Initial reports looked good: high household income (HHI) levels were comparable for all locations. Hourly visits were also a close match, with good lunch and dinner time pickups at all locations. Then George found an outlier: dwell time.

Learn more about Hourly Visits

Learn more about Household Income

Average dwell time was 42% shorter at the underperforming location with lower loyalty

The underperforming location had an average dwell time that was 42% shorter than the average dwell times for the restaurant’s other locations, with a disproportionate number of diners staying less than 30 minutes, compared to the chain average of almost 1 hour. Loyalty was also lower. With Placer reports showing a match in hourly visits and demographics, it became clear it was not a market or location issue, but an operations issue. Resolut RE delivered the reports to the restaurant and, with further investigation, the owners confirmed that the struggling location had poor management, affecting the service experience and how long diners stayed at the restaurant.

Learn more about Length of Stay

The Outcome

SUCCESS: restaurant replaces management and corrects underperforming location performance

With Placer, Resolut RE used alignment with hourly visits and visitor demographics to show the struggling store had good location and market fit, then used dwell time discrepancies to show the store’s struggles were operations related. As a result, the owners replaced the management team at the underperforming location, with performance improving right away.

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