Placer provides insights into the overall trends across industry categories and regions. The data is useful for understanding macro trends, particularly when evaluating the impact and recovery of economic and regional events.

You’ll be able to answer these questions after reading this article:

1. How do you review and compare industry trends?
2. How can you see brands’ gains or losses of market share over time?
3. How do you compare your municipality to others, regionally or nationwide?

Get started with the following steps:

Step 1: Review trends in your market

a. In the top navigation bar, select Industry.

b. Click Add Industry and select your industry and region (Nationwide, State, DMA, CBSA) of choice (list of supported industries is here). Click Update Report.

c. Choose the date range of interest and click Apply.

d. You can review overall metrics (Metrics), visit trends (Visits Trend), YoY visits (Visits - Year Over Year), the change in the industry’s visit trends over time (Baseline Trend), and ranked chains for any industry (Ranked Chains).

e. Navigate to Variance in the left sidebar. Visits Variance allows you to compare industry visitation trends with the equivalent period in the previous week, month, or year.

Step 2: Use the Duplicate function to compare the same industry to itself in different time periods and analyze performance over time

a. Click on the three dots and then Duplicate.

b. Click on the calendar drop-down and select Advanced. In the right drop-down, select Filter per Industry, choose the relevant dates, click Apply, and then Apply Filters. In this example, sit-down restaurant brands in the Atlanta DMA in 2019 were examined compared to 2021.

c. Scroll to Ranked Chains and you’ll see that while the top 4 chains retained their places, the brands below them shifted, including Steak ‘n Shake and O’Charley’s falling out of the top 10 entirely.

Pro Tip: Use Placer’s Industry Trends for additional insights. Placer’s Industry Trends provides insights into the overall trend across retail industry categories and regions. The data is useful to understand macro trends, particularly when evaluating the impact and recovery of economic and regional events. The data feed and Tableau interface are updated weekly. For more information on Industry Trends or to request pricing information, click here.