Understanding visitor demographics by chain can help finance professionals with investment decisions, including due diligence and portfolio management, by showing investors how a chain’s customers compare to different chains in the space, and how they may change over time.

You’ll be able to answer these questions after reading this article:

1. How can you view visitor demographic information for specific chains? 
2. How can you gain demographic and behavioral insights into segmented households?

Pro Tip: To access foot traffic data for any industry or chain at scale, or to access greater demographics on a store level before aggregating for the chain, use Placer’s automated tools, like the Premium Export data feed or the Placer API. The Premium Export data feed provides a monthly delivery of various foot traffic metrics, allowing you to combine up-to-date visitation data into your first-party data and build internal reports, applications, and dashboards. For more information on Premium Export or to request pricing information, click here. The Placer API allows for on-demand requests of property level data across many attributes and datasets. For more information on the Placer API, click here.

Get started with the following steps:

Step 1: Check Chain Demographics in the Chains section

a. Select Chains in the top navigation bar and then Chain Demographics in the left sidebar.

b. Click View Report to open a chain-specific page with information that includes the chain’s typical trade area^{Representation of the dispersion of home and work locations that drive traffic to any venue.} size, population, and demographic data points benchmarked to the national average.

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