Loyalty metrics can be used to better understand visitor habits and preferences, evaluate the right tenants for given locations, and help market the merits of specific locations. Analyze Visit Frequency to see how many times customers frequent a center and evaluate how many loyal customers you have compared to casual ones.

You’ll be able to answer these questions after reading this article:

1. How can you use traffic metrics to compare locations’ Visit Frequency?
2. How can you differentiate between loyal and casual visitors?
3. How can you see how many unique visitors visited a location?

Get started with the following steps:

Step 1: Review Placer Traffic Metrics to compare Visit Frequency

a. Open the Property report page for your POIs^{Points (Locations) of Interest.} (add multiple locations by clicking on the plus icon) and choose your preferred time period. 

b. By comparing Visit Frequency^{The number of total visits by unique visitors.} (Metrics), you can see that these 3 shopping centers in the same market have vastly different metrics - visitors frequent one center 12 times per year, while another has under 4 visits per year. 

Learn about Foot Traffic Metrics

Step 2: Review Loyalty data for specific POIs

a. From the Property report page, navigate to the Loyalty section in the left sidebar. 

b. Here, you can view the breakdown between loyal and casual visitors. You determine what a loyal visitor is by setting the minimum number of visits each visitor has to make in your chosen time period to your location to be considered loyal. For example, if you set your minimum number of visits to be 4, the visitors who have visited your location 4 or more times will be counted as loyal visitors. All other visitors will be counted as casual visitors. You can view the data with different filters and easily switch between the Loyal and Loyal vs. Casual visualizations by using the Hide Casual toggle.

c. In the second section, Visits Frequency, each bin in the chart shows the estimated number of unique visitors that visited a POI a certain number of times during your chosen time period.

Learn about Loyalty