Placer partners with leading data providers to complement Placers’ location analytics with additional layers of data, and to offer its customers a wider range of insights and capabilities.
Third-party data on the Placer platform
In addition to Placer’s foot traffic data, several reports and widgets across the Placer platform are created using data from third-party providers. The aim of incorporating additional data sources is to provide customers with richer insights, comprehensive analyses, and a holistic view of locations and their surroundings.
Some examples of complementary data include: Road traffic volume, information on real estate construction projects, official land registry records, Demographic and psychographic data, and more.
The Placer Marketplace - A complete view of any location
The Placer Marketplace is the central hub that houses a wide range of additional third-party applications and data feeds. Adding more layers of data allows customers to enhance their analyses and gain greater visibility into trade areas and their locations of interest. Here are some examples of the top-requested applications:
- PersonaLive by Spatial.ai - allows to analyze and engage with customer segments based on digital behavior and store visitation
- Behavior & Attitudes by AGS - Presents 400 psychographic segments to reveal consumers’ lifestyles and preferences.
- Landscape by STI - a detailed division of US neighborhoods into socio-demographic segments.
- Neighborhood Grades by Niche - an assessment of the key factors that account for the quality of living in any region or trade area.
Visit the Placer.ai Marketplace to see all available applications and their benefits.
