What is Placer.ai?
Placer.ai is the most advanced location analytics platform describing physical locations, the people and businesses that interact with them, and the markets they inhabit.
Placer empowers thousands of organizations – from Fortune 100 companies to local governments and nonprofits – to analyze consumer behavior, understand market trends, and optimize critical business decisions.
What is location analytics?
Location analytics is the practice of using location-based data to gain insights and inform decision-making. Many different kinds of data have a spatial component. Location-based information includes data describing:
- physical locations, such as stores, properties, shopping centers, districts, cities, etc.,
- consumer insights, including real-world human movement, behaviors, and shopping preferences,
- the business ecosystem, from local SMBs to national chains, and
- markets dynamics, from zip codes and neighborhoods, to DMAs, states, and regions.
Location-based information provides essential context to accurately identify patterns, unearth relationships, uncover key insights, and inform effective decision-making.
Healthy communities need good analytics about brick and mortar locations. For businesses and cities alike, location data tells an important story about our physical world and how we use our collective resources. It helps retailers and restaurants understand patterns in foot traffic, gives municipalities a way to measure economic development, and allows hospitality services to plan effectively for local events.
How does Placer.ai work?
Placer.ai leverages mobile location data to provide market intelligence on any physical place in the U.S. We do this by observing data from tens of millions of mobile devices, which is sourced from carefully-vetted partner mobile applications. This mobile location data is aggregated and up-leveled to avoid sharing any individual-level data and ensure privacy. Then, using our proprietary technology, the data is further extrapolated to provide broader predictions based on a representative sample set – much like a pollster might use a small sample size to generate insights about a much larger population.
Placer’s data accuracy is continually validated against 1st party and authoritative data sources. Comparisons by top retailers against credit card transactions, store revenue, vehicle and people counters, and other objective measurements consistently yield correlations exceeding 90%.
To learn more about our data, accuracy, and privacy protections, visit: Location data at Placer.ai, Protecting data privacy, and Visitation data accuracy.
