Training Sessions

Explore our live and on-demand training sessions as we aim to teach you about different functions within the Placer.ai platform. Delve into different topics and become more knowledgeable about how to leverage our platform to achieve your business goals.

Upcoming Sessions

Recorded Sessions

Apr 30, 2025

How to Showcase Your Asset’s Strengths with Location Intelligence

Learn how to use Placer’s location intelligence to highlight your property’s strengths in this CRE-focused webinar.

Jessica Owen

Apr 15, 2025

Identifying the Best Businesses for Your Site with Void Analysis

Webinar showing how to use Void Analysis to help you identify the ideal businesses for any location across the U.S.

Jessica Owen

Apr 2, 2025

Mastering Trade Area & Demographics Analysis with Placer.ai

Learn how to define your true trade area, analyze visitor trends, and leverage audience insights to make smarter, data-driven decisions.

Jessica Owen

Mar 26, 2025

Unlock the Power of Location Data for Parks & Recreation

Civic webinar showcasing how Parks & Recreation teams can use Placer.ai to measure the impact of public spaces, optimize programming, and enhance community engagement.

Jon Hansen

Mar 19, 2025

Evaluate Underperforming Retail & Restaurant Locations

Customer training webinar to learn how to leverage Placer.ai’s location analytics to evaluate and improve your retail or restaurant locations.

Jessica Owen

Mar 11, 2025

Uncover Housing Growth Insights with Placer’s Housing Growth Study Map

Webinar covering how commercial real estate professionals can leverage Placer’s Housing Growth Study Map to gain actionable insights into residential development trends and growth opportunities

Jessica Owen

Mar 4, 2025

Maximize the Impact of Events with Actionable Data

Discover how location analytics can provide actionable insights to help Entertainment teams measure event success, understand attendees, and make data-driven decisions for future planning.

Eric Williams

Feb 25, 2025

Unlock Visitor Spending Insights with Placer

Civic webinar showcasing how Placer’s Travel & Tourism Visitor Spend data can help you uncover actionable insights to drive growth and investment in your community.

Sarah Carter

Feb 18, 2025

Master Competitive Retail & Restaurant Analysis with Placer Data

A webinar designed for retail and restaurant teams to learn how to leverage Placer’s location intelligence for effective competitive analysis and market strategy.

Jessica Owen

Feb 11, 2025

Maximize the Impact of Events & Holidays on Your Shopping Centers

Discover how to leverage Placer’s location analytics to measure the impact of events and holidays on your shopping centers.

Jessica Owen

Feb 5, 2025

Analyze the Impact of Marketing Campaigns on Visitation

Watch to learn how the Campaign Visitation Impact XTRA Report can help you analyze the effectiveness of your marketing/advertising campaigns.

Kait Schoenman

Jan 29, 2025

Location Analytics 101 for Restaurants

Introductory webinar to explore how Placer’s location analytics can help restaurant teams make smarter business decisions, attract more customers, and optimize performance.

Austin Wheat

Jan 28, 2025

Leveraging Placer’s My Zone for Civic Insights

An exclusive civic webinar to discover how to use Placer’s My Zone feature to create custom lists of locations that provide valuable insights into local business trends, foot traffic, and community dynamics.

Lauren Hoffman

Jan 14, 2025

Webinar: Annual Planning for Retail Marketing & Merchandising Teams

Webinar showcasing how marketing and merchandising teams can build an effective yearly plan with data-driven insights tailored to retail.

Kate Terhune

Jan 8, 2025

Attract the Right Tenants with Location Intelligence Tools

Unlock new ways to attract best-fit tenants by leveraging powerful data-driven tools designed for commercial real estate success.

Aaron Peters

Dec 3, 2024

Elevate Your OOH & Billboard Strategy with Placer’s Map Studio

An insightful webinar showing advertisers how to harness the power of Placer’s Map Studio for optimizing out-of-home (OOH) and billboard campaigns.

Nick Christensen

Nov 13, 2024

Training: Mastering Retail Site Selection with Placer’s Map Studio

Webinar focused on how retail professionals can use Placer’s Map Studio to make data-driven decisions when selecting and analyzing new store locations.

Seth Robbins

Nov 12, 2024

Mastering Placer’s Map Studio for Commercial Real Estate Success

A hands-on webinar diving into Placer’s Map Studio, showing owner/operators & developers how to leverage its powerful capabilities for a variety of essential tasks.

Jessica Owen

Nov 6, 2024

Civic Webinar: Location Data Applications to Support Your Local Businesses

An informative webinar tailored specifically for civic organizations, explorinh how Placer.ai’s location analytics can be a game-changer in supporting and revitalizing local businesses.

Jessica Owen

Oct 23, 2024

Civic Webinar: Map Studio for Economic Growth, Marketing, Analysis & More

An insightful webinar showcasing how civic teams can leverage Placer’s Map Studio to enhance community growth and decision-making across multiple areas.

Ben McKeeman, AICP

Oct 16, 2024

Discover How to Identify and Engage Your Ideal Customers

We show retail, restaurant, entertainment & leisure teams how to leverage our tools to uncover and understand your key customer profiles.

Jessica Owen

Oct 1, 2024

Leveraging Psychographic Data for Brick-and-Mortar Success

Webinar to explore how brick-and-mortar businesses can use psychographic data to drive customer engagement, optimize in-store experiences, and boost sales.

Jessica Owen

Sep 25, 2024

Civic Webinar: Placer Data for Marketing & Communications

Webinar exploring how Placer.ai’s location data can significantly enhance your marketing, communications, and grant writing efforts.

Jessica Owen

Sep 18, 2024

Mastering Competitive CRE Analysis with Placer’s Real-Time Data

Discover how to review your competition in terms of visits, loyalty, demographics, sales estimates, and more.

Jessica Owen

Sep 17, 2024

Retail Webinar: Optimize Holiday Operations with Placer.ai

Watch this exclusive customer training webinar, designed to help retail operations & field teams harness the power of Placer.ai's location analytics for the holidays.

Chris Domrzalski

Sep 11, 2024

Enhance Your Presentations with Map Studio's Newest Features

A hands-on webinar where you'll learn to manage property displays and enrich your maps with powerful new customization tools.

Lucas Verret

Aug 27, 2024

Explore the Migration Trends Report

Learn how to utilize the Migration Trends Report for analyzing population changes across the U.S.

Ben Witten

Aug 20, 2024

Transformative Case Studies: Harnessing Placer Data for Civic Innovation

Watch for real-world examples of how civic teams have successfully utilized Placer data for economic development, event planning, operations, transportation, and more

Jessica Owen

Aug 15, 2024

Assess Opportunity & Impact of Travelers with our Travel & Tourism Dashboard

Placer's Travel & Tourism dashboard allows you to assess opportunities & the impact of travelers for tourism or business purposes.

Jessica Owen

Aug 14, 2024

Unveiling Cross Shopping Trends with Placer Data

Watch to explore how location analytics can provide valuable insights into cross shopping behaviors for retailers, restaurants, and other location types.

Anna Vichitcholchai

Jul 17, 2024

Case Study Spotlight: Unlock the Power of Placer Data in Commercial Real Estate

Watch this on-demand webinar to review real-world examples of Placer data application in leasing, investments, operations, and more.

Jessica Owen

Jul 16, 2024

Identify, Recruit, & Measure the Impact of Sponsorships

Watch this on-demand webinar to learn how to identify, recruit, and retain best-fit sponsors, as well as how to evaluate results from existing programs.

Jessica Owen

Jul 9, 2024

Identify Best Locations to Target Cross-Channel Advertising Campaigns

Watch to learn how to focus advertising campaigns to the most effective zip codes to increase customer acquisition, market share, and budget efficiency.

Cameron Wheeler

Jun 26, 2024

How To Find Your Best Customers With PersonaLive Segmentation

Learn how to identify characteristics of your best customers & leverage these insights to launch more personalized and targeted ad campaigns, products, or services.

Jessica Owen

Jun 25, 2024

Top XTRA Reports for Aviation Teams

Watch to learn the most-used XTRA reports & key use cases for Placer's Aviation & Airport teams.

Jessica Owen

Jun 13, 2024

Discover Newest Placer XTRA Reports for CRE

Join us as we showcase the latest and most underutilized XTRA reports designed specifically for commercial real estate users.

Jessica Owen

Jun 6, 2024

How Civic Teams Unlock the Power of Placer's Trade Area Tools

Watch to discover how Placer's cutting-edge Trade Area tools can provide you with unparalleled insights.

Jessica Owen

Jun 4, 2024

Training: Targeted Search Report for Retail & Restaurant

Watch to learn how Placer's Targeted Search XTRA reports allows you to identify the stores within a region or chain that attract specific target audiences.

Seth Robbins

May 7, 2024

Placer 102: Chains & Industry

Learn how to best utilize the Chains & Industry tools within the Placer dashboard. May 24 session.

Jessica Owen

Apr 17, 2024

How to Analyze Transportation Patterns & Impacts

Watch to learn how to use Placer to analyze transportation infrastructure impacts & overall traffic patterns.

Ben McKeeman, AICP

Apr 16, 2024

Create Custom Maps with Placer's New Map Studio

Map Studio includes options for retail logo callouts, nearby properties, vehicle traffic data, demographic & psychographic layers, trade area mapping, map styling, and more.

Lucas Verret

Apr 2, 2024

Most-Used XTRA Reports for CPG Teams

We showcase the most-used XTRA reports & key use cases for Placer's manufactured goods/CPG users.

Aleah Jordan

Mar 28, 2024

Most Popular XTRA Reports for Retail & Restaurant Users

We showcase the most-used XTRA reports & key use cases for Placer's retail & restaurant customers.

Jessica Owen

Mar 21, 2024

Most-Used XTRA Reports for CRE Teams

We showcase the most-used XTRA reports & key use cases for Placer's Commercial Real Estate customers.

Jessica Owen

Mar 5, 2024

Top XTRA Reports for Civic Users

In this session, we showcase the most-used XTRA reports for Placer's Civic customers & explain key use cases.

Jessica Owen

Feb 28, 2024

Understand Impact of Store Openings & Closings

Watch to learn how to measure the impacts of store openings & closings on traffic, trade areas, & more.

Anna Vichitcholchai

Feb 22, 2024

Analyzing Return-to-Office Data

45-minute webinar on various ways to analyze Return-to-Office data in the Placer dashboard.

Jessica Owen

Feb 6, 2024

Civic Training: Workforce Analysis Tools

In this 45-minute webinar, we provide recommendations on Placer's most-used reports for workforce analysis.

Sam Williams

Jan 24, 2024

Location Data in CRE Marketing Materials

In this 45-minute webinar, we showcase examples of the most effective ways to incorporate location data in your CRE marketing tools.

Jessica Owen

Jan 23, 2024

Placer Tools for Retail & Restaurant Site Selection

Watch to learn about Placer tools & tips for retail & restaurant site selection.

Adam Weiss

Jan 10, 2024

How Civic Teams Use Location Data for Retail Attraction

Watch to learn about location data specifically for retail analysis & recruitment.

Tyler Nelson

Dec 13, 2023

Placer Data for Real Estate Development & Redevelopment

Best practices & tips on how developers can analyze demographics & psychographics, competitive landscapes, market performance, & even best-fit tenants.

Jessica Owen

Dec 12, 2023

How Civic Users Optimize & Measure Local Events

Watch to learn how to optimize & measure your own local events.

Jessica Owen

Nov 7, 2023

Assess Economic Impact of Travelers with our Travel & Tourism Dashboard

Watch for tips on how to use Placer's Travel & Tourism advanced report in this 45-minute training webinar.

Jessica Owen

Oct 17, 2023

How to Perform a Retail Leakage Analysis

Learn how Civic leaders analyze what retail categories contribute to leakage, what top venues in other cities your residents are visiting, and how that can be used to evaluate revenue or tax lost as a result of leakage.

Jessica Owen

Oct 3, 2023

How to Identify & Analyze Shopper Profiles

Learn how Placer's strongest retail users confirm & enhance their consumer insights, showcasing the best ways to uncover dynamic shopper profiles.

Jessica Owen

Apr 19, 2023

How to Identify New Air Route Opportunities

Placer's data can help aviation users quantify the true demand between any 2 markets to help you identify opportunities for new air routes.

Jessica Owen

Apr 18, 2023

How to Create & Interpret Market Landscape Maps

Learn how to analyze the area around a property with several data layers, including trade areas, vehicle traffic, other properties of interest & more.

Jessica Owen

Mar 8, 2023

Using Placer Data to Win Grant Dollars

Many civic customers use Placer data to win grant dollars. In this session, we demonstrate best practices and are joined by a Placer customer sharing their own success story.

Jessica Owen

Feb 2, 2023

Placer for Industrial & Office Real Estate

Placer's Ben Witten discusses how to use Placer data for industrial & office real estate.

Ben Witten

Dec 14, 2022

Placer XTRA Reports for Retail

In this 45-minute webinar, we will be showcasing Placer's XTRA reports catalog & reviewing the reports most commonly used by those in the retail space.

Jessica Owen

Dec 13, 2022

Placer XTRA Reports for Commercial Real Estate

In this 45-minute webinar, we will be showcasing Placer's XTRA reports catalog & reviewing the reports most commonly used by those in the commercial real estate space.

Jessica Owen

Dec 12, 2022

Placer XTRA Reports for Civic Users

In this 45-minute webinar, we will be showcasing Placer's XTRA reports catalog & reviewing the reports most commonly used by those in the civic space.

Jessica Owen