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Retail Solutions
Learn how Placer helps retail professionals analyze performance and drive brick-and-mortar growth. Check out the content below to build your Placer skill set, including how-to articles tailored to your role, on-demand training webinars, recent research from the Placer team, and more.
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Popular Learning Resources By Role
Strategy & Analytics
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Featured On-Demand Webinars
Mastering Trade Area & Demographics Analysis with Placer.ai
Learn how to define your true trade area, analyze visitor trends, and leverage audience insights to make smarter, data-driven decisions.
Evaluate Underperforming Retail & Restaurant Locations
Customer training webinar to learn how to leverage Placer.ai’s location analytics to evaluate and improve your retail or restaurant locations.
Master Competitive Retail & Restaurant Analysis with Placer Data
A webinar designed for retail and restaurant teams to learn how to leverage Placer’s location intelligence for effective competitive analysis and market strategy.
Analyze the Impact of Marketing Campaigns on Visitation
Watch to learn how the Campaign Visitation Impact XTRA Report can help you analyze the effectiveness of your marketing/advertising campaigns.
Annual Planning for Retail Marketing & Merchandising Teams
Webinar showcasing how marketing and merchandising teams can build an effective yearly plan with data-driven insights tailored to retail.
Training: Mastering Retail Site Selection with Placer’s Map Studio
Webinar focused on how retail professionals can use Placer’s Map Studio to make data-driven decisions when selecting and analyzing new store locations.
Discover How to Identify and Engage Your Ideal Customers
We show retail, restaurant, entertainment & leisure teams how to leverage our tools to uncover and understand your key customer profiles.
Leveraging Psychographic Data for Brick-and-Mortar Success
Webinar to explore how brick-and-mortar businesses can use psychographic data to drive customer engagement, optimize in-store experiences, and boost sales.
Retail Webinar: Optimize Holiday Operations with Placer.ai
Watch this exclusive customer training webinar, designed to help retail operations & field teams harness the power of Placer.ai's location analytics for the holidays.
Enhance Your Presentations with Map Studio's Newest Features
A hands-on webinar where you'll learn to manage property displays and enrich your maps with powerful new customization tools.
Unveiling Cross Shopping Trends with Placer Data
Watch to explore how location analytics can provide valuable insights into cross shopping behaviors for retailers, restaurants, and other location types.
Geo-Targeting Planner: Identify Best Locations to Target Cross-Channel Advertising Campaigns
Watch to learn how to focus advertising campaigns to the most effective zip codes to increase customer acquisition, market share, and budget efficiency.
How To Find Your Best Customers With PersonaLive Segmentation
Learn how to identify characteristics of your best customers & leverage these insights to launch more personalized and targeted ad campaigns, products, or services.
Training: Targeted Search Report for Retail & Restaurant
Watch to learn how Placer's Targeted Search XTRA reports allows you to identify the stores within a region or chain that attract specific target audiences.
Create Custom Maps with Placer's New Map Studio
Map Studio includes options for retail logo callouts, nearby properties, vehicle traffic data, demographic & psychographic layers, trade area mapping, map styling, and more.
Most Popular XTRA Reports for Retail & Restaurant Users
We showcase the most-used XTRA reports & key use cases for Placer's retail & restaurant customers.
Understand Impact of Store Openings & Closings
Watch to learn how to measure the impacts of store openings & closings on traffic, trade areas, & more.
Trade Area: Potential & Captured Markets Explained
Captured & potential markets in the trade area section explained.
Tools for Retail & Restaurant Site Selection
Watch to learn about Placer tools & tips for retail & restaurant site selection.
How to Identify & Analyze Shopper Profiles
Learn how Placer's strongest retail users confirm & enhance their consumer insights, showcasing the best ways to uncover dynamic shopper profiles.
Placer Training: Chains & Industry
Learn how to best utilize the Chains & Industry tools within the Placer dashboard. May 24 session.
