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Optimization & Promotions

CRE

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Advertising Solutions
Visitation & Market Research

Analyze foot traffic & visitation trends

Analyze foot traffic & visitation trends

Advertising | Analyze and contextualize visitation data and rankings to understand the performance of your clients' brick-and-mortar locations
Advertising Solutions
Media Planning & Advertising

Boost the efficiency of your digital ads with geotargeting

Boost the efficiency of your digital ads with geotargeting

Advertising | Minimize wasted ad spend with smarter geotargeting
Advertising Solutions
Consumer Research

Compare and contrast loyal vs casual customers

Compare and contrast loyal vs casual customers

Advertising | Analyze customer loyalty to specific business locations
Advertising Solutions
Media Planning & Advertising

Evaluate and compare individual out-of-home ad units

Evaluate and compare individual out-of-home ad units

Advertising | Assess the value of specific billboards and OOH ad units for data-driven OOH media planning
Advertising Solutions
Visitation & Market Research

Evaluate potential event sponsorships

Evaluate potential event sponsorships

Advertising | Assess the potential value of an event before committing resources to an event sponsorship
Advertising Solutions
Media Planning & Advertising

Evaluate the impact of marketing & advertising campaigns

Evaluate the impact of marketing & advertising campaigns

Analyze the Impact of marketing and advertising campaigns on visitation by period comparison with our Campaign Impact XTRA report
Advertising Solutions
Media Planning & Advertising

How to run an ad campaign with trade area data

How to run an ad campaign with trade area data

Advertising | Run a digital/social/streaming TV ad campaign in your trade area
Advertising Solutions
Consumer Research

How to use Placer demographics

How to use Placer demographics

Advertising | Use Placer’s demographic tools to analyze customer profiles, compare audiences, and uncover new growth opportunities.
Advertising Solutions
Media Planning & Advertising

Leverage Mosaic audience data to target your digital campaigns

Leverage Mosaic audience data to target your digital campaigns

Advertising | Activate Experian Mosaic segments via The Trade Desk or LiveRamp
Advertising Solutions
Consumer Research

Perform in-depth consumer analysis for locations and chains

Perform in-depth consumer analysis for locations and chains

Advertising | Explore a multitude of consumer attributes so you can identify and describe a brand’s key customer profiles
Advertising Solutions
Consumer Research

Quickly review customer demographics for specific locations

Quickly review customer demographics for specific locations

Advertising | Use household income, ethnicity, and zip codes to understand location-specific customer demographics and analyze shifts over time
Advertising Solutions
Success Stories

Success Story: Amusement Park Deepens Customer Insights, Saves $1M

Success Story: Amusement Park Deepens Customer Insights, Saves $1M

Moroch uses Placer location analytics to replace client’s in-park guest surveys
Advertising Solutions
Success Stories

Success Story: Audacy Proves Ad Campaign Boosted Restaurant Visits by 20%

Success Story: Audacy Proves Ad Campaign Boosted Restaurant Visits by 20%

Leverage Placer visitation insights to prove efficacy of multi-faceted marketing campaign
Advertising Solutions
Success Stories

Success Story: Casino Resort expands concert advertising reach, ticket sales increase 42%

Success Story: Casino Resort expands concert advertising reach, ticket sales increase 42%

Advertising | Uses Placer.ai trade area and psychographic data to identify and advertise to top audience segments
Advertising Solutions
Success Stories

Success Story: DripDrop Direct Mail Campaign Achieves $9 ROAS

Success Story: DripDrop Direct Mail Campaign Achieves $9 ROAS

Uses Placer insights on true trade area and competitor overlap to enhance direct mail marketing strategy
Advertising Solutions
Success Stories

Success Story: TRUth Advertising Boosts Liberty Tax Service's YoY Appointments by 22%

Success Story: TRUth Advertising Boosts Liberty Tax Service's YoY Appointments by 22%

Uses Placer and PersonaLive to optimize Liberty Tax Service's customer segmentation and marketing strategies, saves $2M
Advertising Solutions
Visitation & Market Research

Understand market trends across industries

Understand market trends across industries

Advertising | Understand macro trends within specific verticals, both over time and across regions

CRE

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Optimization & Promotions

Success Story: Casino Resort expands concert advertising reach, ticket sales increase 42%

How to use Placer demographics

Evaluate the impact of marketing & advertising campaigns

Success Story: TRUth Advertising Boosts Liberty Tax Service's YoY Appointments by 22%

How to run an ad campaign with trade area data

Leverage Mosaic audience data to target your digital campaigns

Compare and contrast loyal vs casual customers

Success Story: DripDrop Direct Mail Campaign Achieves $9 ROAS

Success Story: Amusement Park Deepens Customer Insights, Saves $1M

Evaluate potential event sponsorships

Success Story: Audacy Proves Ad Campaign Boosted Restaurant Visits by 20%

Analyze foot traffic & visitation trends

Evaluate and compare individual out-of-home ad units

Boost the efficiency of your digital ads with geotargeting

Understand market trends across industries

Perform in-depth consumer analysis for locations and chains

Quickly review customer demographics for specific locations