Retail | Understand brand market share, ranking against competition, and gains and losses over time

Retail | Use accurate benchmarking and understand visitor affinity to analyze competition and the performance of competing brands or chains

Retail | Understand migration patterns and population change trends in a trade area

Retail | Examine consumer attributes and behavioral segments on a chain level to understand the retail landscape, and make the most out of merchandising and advertising initiatives.

Retail | Use crime data for risk analysis, security planning, and competitive comparisons

Retail | Identify most-visited & top cross-visited locations for your business type

Retail | Use Placer's Site Selection reports to identify new site opportunities based on customer fit

Retail | Use foot traffic data to understand visit trends, the customer journey, and trade areas

Retail | View store reach, measure cannibalization, and understand populations living within a trade area

Retail | Analyze trade areas and their overlaps to minimize the threats of cannibalization

Retail | Analyze visitation data and trade areas to measure the impact of events on visitor behavior

Retail | Use location data, demographic and psychographic insights, and zip codes to optimize advertising strategies

Retail - Healthcare | Placer data helps analyze site and market potential while minimizing cannibalization of existing clinics

Retailer uses Placer to understand and engage their best customers with tailored marketing

Grocer cancels print ads to areas with low visitation, sees minimal impact to overall store visits

Floor & Decor had a number of changes planned for stores in the Atlanta market, including closures, remodels, and new store openings. How could they accurately model what percentage of customers would transfer between stores, and thus forecast revenue impact on these and any future projects?

Retail ad targeting & customer acquisition: how Tony's drove increased traffic to a new curbside pickup option, and quantified whether or not the marketing spend was effective.

Retail & Healthcare | Household income, brand preferences, and visitation patterns highlight market fit

Retail ad targeting & customer acquisition: how they reversed recent sales decline at a newly opened store in a crowded market.

Luxottica had a 30 year old, poorly performing LensCrafters with sales well below the chain’s average. Would moving to a new location 2 miles away improve business, and how would that impact an existing store 5 miles south?

Retail | Uses Placer.ai site selection report and trade area audience data to enhance new store site selection strategy

A regional grocer repositioned an underperforming store to a new location less than 2 miles away. As part of the reposition, they leveraged Placer for itemization optimizations. Would a data-driven item mix boost sales?

Advertising & customer acquisition: targeted campaign efforts generate viral buzz on Reddit and increased donations

Retail & CPG | Placer data reveals increased cross-visitation between mass retailer and pet specialty in four markets

Retail | Placer data helps stores extend closing times by 1 hour, driving significant growth in loan balances and retail sales

Retail | Use loyalty metrics to understand customers and measure the number of loyal visitors

Retail | Analyze visitation data, trade areas, and visitor loyalty to understand the impact of store openings

Retail | Analyze visitation data, rankings, and average incomes to understand the impact of store closings

Retail | Understand macro trends across retail industry categories and evaluate the impact of regional events

Retail | Use household income, ethnicity, and zip codes to understand customer demographics and analyze shifts over time

Retail | Analyze visitation data, trade areas, and rankings to highlight your store's performance

Retail | Use construction and store landscape data for site selection, forecasting, and performance analysis

Retail | Compare reach, demographic, and psychographic differences of trade areas to understand your competition