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Advertising Solutions
Learn how Placer helps agencies and marketing service providers win the hearts and minds of consumers with robust market insights. Check out the content below to build your Placer skill set, including how-to articles tailored to your role, on-demand training webinars, recent research from the Placer team, and more.
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Popular Learning Resources By Role
Consumer Research
Media Planning & Advertising
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Featured On-Demand Webinars
Mastering Trade Area & Demographics Analysis with Placer.ai
Learn how to define your true trade area, analyze visitor trends, and leverage audience insights to make smarter, data-driven decisions.
Analyze the Impact of Marketing Campaigns on Visitation
Watch to learn how the Campaign Visitation Impact XTRA Report can help you analyze the effectiveness of your marketing/advertising campaigns.
Elevate Your OOH & Billboard Strategy with Placer’s Map Studio
An insightful webinar showing advertisers how to harness the power of Placer’s Map Studio for optimizing out-of-home (OOH) and billboard campaigns.
Leveraging Psychographic Data for Brick-and-Mortar Success
Webinar to explore how brick-and-mortar businesses can use psychographic data to drive customer engagement, optimize in-store experiences, and boost sales.
Enhance Your Presentations with Map Studio's Newest Features
A hands-on webinar where you'll learn to manage property displays and enrich your maps with powerful new customization tools.
Geo-Targeting Planner: Identify Best Locations to Target Cross-Channel Advertising Campaigns
Watch to learn how to focus advertising campaigns to the most effective zip codes to increase customer acquisition, market share, and budget efficiency.
How To Find Your Best Customers With PersonaLive Segmentation
Learn how to identify characteristics of your best customers & leverage these insights to launch more personalized and targeted ad campaigns, products, or services.
Trade Area: Potential & Captured Markets Explained
Captured & potential markets in the trade area section explained.
How to Identify & Analyze Shopper Profiles
Learn how Placer's strongest retail users confirm & enhance their consumer insights, showcasing the best ways to uncover dynamic shopper profiles.
Placer Training: Market Landscape Maps
Learn how to analyze the area around a property with several data layers, including trade areas, vehicle traffic, other properties of interest & more.
Placer Training: Chains & Industry
Learn how to best utilize the Chains & Industry tools within the Placer dashboard. May 24 session.
