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Civic Solutions
Learn how Placer helps civic leaders boost performance, increase visibility, and drive economic success. Check out the content below to build your Placer skill set, including how-to articles tailored to your role, on-demand training webinars, recent research from the Placer team, and more.
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Popular Learning Resources By Role
Economic Development
Travel & Tourism
Marketing & Events
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Featured On-Demand Webinars
Mastering Trade Area & Demographics Analysis with Placer.ai
Learn how to define your true trade area, analyze visitor trends, and leverage audience insights to make smarter, data-driven decisions.
Unlock the Power of Location Data for Parks & Recreation
Civic webinar showcasing how Parks & Recreation teams can use Placer.ai to measure the impact of public spaces, optimize programming, and enhance community engagement.
Identify the Best Businesses for Your Site with Void Analysis
Webinar showing how to use Void Analysis to help you identify the ideal businesses for any location across the U.S.
Unlock Visitor Spending Insights with Placer
Civic webinar showcasing how Placer’s Travel & Tourism Visitor Spend data can help you uncover actionable insights to drive growth and investment in your community.
Leveraging Placer’s My Zone for Civic Insights
An exclusive civic webinar to discover how to use Placer’s My Zone feature to create custom lists of locations that provide valuable insights into local business trends, foot traffic, and community dynamics.
Civic Webinar: Map Studio for Economic Growth, Marketing, Analysis & More
An insightful webinar showcasing how civic teams can leverage Placer’s Map Studio to enhance community growth and decision-making across multiple areas.
Civic Webinar: Location Data Applications to Support Your Local Businesses
An informative webinar tailored specifically for civic organizations, explorinh how Placer.ai’s location analytics can be a game-changer in supporting and revitalizing local businesses.
Civic Webinar: Placer Data for Marketing & Communications
Webinar exploring how Placer.ai’s location data can significantly enhance your marketing, communications, and grant writing efforts.
Enhance Your Presentations with Map Studio's Newest Features
A hands-on webinar where you'll learn to manage property displays and enrich your maps with powerful new customization tools.
Transformative Case Studies: Harnessing Placer Data for Civic Innovation
Watch for real-world examples of how civic teams have successfully utilized Placer data for economic development, event planning, operations, transportation, and more
Identify, Recruit, & Measure the Impact of Sponsorships
Watch this on-demand webinar to learn how to identify, recruit, and retain best-fit sponsors, as well as how to evaluate results from existing programs.
How Civic Teams Unlock the Power of Placer's Trade Area Tools
Watch to discover how Placer's cutting-edge Trade Area tools can provide you with unparalleled insights.
How to Analyze Transportation Patterns & Impacts
Watch to learn how to use Placer to analyze transportation infrastructure impacts & overall traffic patterns.
Create Custom Maps with Placer's New Map Studio
Map Studio includes options for retail logo callouts, nearby properties, vehicle traffic data, demographic & psychographic layers, trade area mapping, map styling, and more.
Top XTRA Reports for Civic Users
In this session, we showcase the most-used XTRA reports for Placer's Civic customers & explain key use cases.
Civic Training: Workforce Analysis Tools
In this 45-minute webinar, we provide recommendations on Placer's most-used reports for workforce analysis.
How Civic Teams Use Location Data for Retail Attraction
Watch to learn about location data specifically for retail analysis & recruitment.
How Civic Users Optimize & Measure Local Events
Watch to learn how to optimize & measure your own local events.
Assess Economic Impact of Travelers with our Travel & Tourism Dashboard
Watch for tips on how to use Placer's Travel & Tourism advanced report in this 45-minute training webinar.
How to Perform a Retail Leakage Analysis
Learn how Civic leaders analyze what retail categories contribute to leakage, what top venues in other cities your residents are visiting, and how that can be used to evaluate revenue or tax lost as a result of leakage.
Placer Training: Market Landscape Maps
Learn how to analyze the area around a property with several data layers, including trade areas, vehicle traffic, other properties of interest & more.
Using Placer Data to Win Grant Dollars
Many civic customers use Placer data to win grant dollars. In this session, we demonstrate best practices and are joined by a Placer customer sharing their own success story.
Placer Training: Chains & Industry
Learn how to best utilize the Chains & Industry tools within the Placer dashboard. May 24 session.
